Marketing that

actually delivers

Strategic marketing, hands-on delivery and coaching for B2B, public sector and regulated organisations

Start a conversation

When organisations bring me in

Usually when marketing is active, but not delivering what it should.

There is plenty happening, but the results are inconsistent. Marketing and sales are not aligned, messaging is not landing, or everyone knows AI matters, but no one is quite sure how it fits in a practical, commercially useful way.

Growth has slowed
Marketing activity is happening, but momentum has stalled.

Messaging is not landing
What you do makes sense internally, but not to customers.

Everything feels reactive
Too much activity, not enough structure, visibility or prioritisation.

Leads are not converting
Pipeline looks healthy on paper but is not turning into real opportunities.

Marketing and sales are disconnected
Activity exists, but teams are not aligned around outcomes.

You need senior support
But not necessarily a full-time marketing hire.

How I help

Support that fits where your organisation is right now.

Fractional Marketing Leadership

Senior marketing leadership without the full-time cost.

I bring structure, focus and accountability so marketing supports real business outcomes.

Focused Projects

Fix specific issues quickly.

Messaging, campaigns, websites, sales materials or marketing structure — whatever is getting in the way.

Pipeline and Marketing Engine

Move from disconnected activity to something more consistent and measurable.

Clear stages, better visibility and a more predictable pipeline.

Executive Coaching

Support for founders, leaders and teams navigating growth, pressure and change.

Practical, experience-led coaching grounded in real commercial environments.

“Working with Christine is always easy. She gets the issue and the context and is able to frame it into a marketing proposition that makes you sound more insightful and strategic. We have had some fantastic successes together, and her creativity has been vital.”

— Paul Bradbury, Director, Asymmetric Ltd

Marketing numbers matter. But in public sector tech, context matters more.

£14bn+

Annual UK government digital procurement spend

84%

of public sector tech spend goes to the top 150 suppliers

75%

of B2B buyers prefer to self-educate before sales

3:1

For every £1 spent winning a customer, aim to create £3+ in long-term value.

I help B2B software and services businesses turn marketing from activity into a clearer route to pipeline, trust and growth.

How I work

I start by understanding what is working, what is not, and where things are getting stuck.

This is not a long audit or strategy exercise. It is about quickly understanding what is happening and improving it.

Then we agree on what support makes sense, whether that is hands-on delivery, focused project work or ongoing leadership support.

I do not just help you decide what to do. I help you get it done.

01

Understand

Understand what is happening across messaging, pipeline, marketing activity and team alignment.

02

Prioritise

Focus on the areas that will create the biggest commercial impact.

03

Deliver

Provide practical support through delivery, coaching or ongoing leadership.

Let’s start a conversation

If you are considering your next stage in marketing, growth, or leadership support, I’d be happy to have an initial conversation.